Analytical Tools are at the heart of the modern business decision making process. With so much data available to you, a proper framework and understanding is key to turning those insights into positive results. Here are some of the tools and how we use them to maximise your business potential.

Web Traffic: Google Analytics & Facebook Pixel

These are the most familiar in name, but what are they and how do you make them work for you?

These are pieces of code that are placed on the back end of your website, and they collect data that will help you understand exactly which ads are working best for you. This will allow you to get the very most out of every advertising dollar spent, understand and build target audiences and reach people who have previously interacted with you online. These are crucial in understanding your clientele, making sure you spend. your advertising budget in the most constructive way, maximising your return.

Web Optimisation: Hotjar, FullStory & Google Optimize

Understanding how many people visit your website and how they got to your site is the first step in web optimisation. The second, is how those people interact with your website content. With this knowledge, you will know exactly what parts of your site are the most effective and how they can be improved and which parts of the site need to be rethought. This also gives you the ability to test new ideas on your site and find out if they are successful or not.

Using the insights, understand how long your clientele spend on your website and which parts they are attracted to and optimise your site to drive more business.

Targeted Ads are an integral part of digital marketing nowadays. Making sure your ad is seen by the right audience in the right place at the right time can be the difference between success and failure. Organic content and SEO can only get you so far and a strong digital advertising strategy can make all the difference.

Google Ads & Facebook Ads

These are the two giants, with the ability to reach a huge amount of digital traffic, not only do they allow you to connect to the world’s largest search engine and biggest social network, they have micro-targeting features that give you the ability to identify, target and reach the exact demographic for your business. Getting your message in front of the people that you know are a perfect fit for your business is one of the most important goals when considering any digital marketing. Yes, it all sounds so straight forward but, as any of you will know from experience, there is a skill to making these tools work for you, which is why you need our help to navigate.

Instagram Ads & YouTube Ads

These are growing platform ads that offer a slightly different target audience, although there is definitely some crossover between Facebook. There is no one-size-fits-all here and being aware of the potential of both of these platforms and including them in your digital marketing plan is important. They both offer something slightly unique in their demographic and can also help to drive awareness of your business as well as driving revenue.

Machine Learning & Artificial Intelligence

This is a popular buzz word but more than that, it can have the biggest impact on your company’s performance. Imagine having the ability to understand how your digital marketing and advertising is received by those you are trying to reach? Using artificial intelligence, understand which events you promote are the most engaging to potential customers, know which social media posts capture the imagination and drive traffic to your site and in turn your venue. Anticipate both busy and low activity periods online and adapt your strategies to get the very most out of everything that you do digitally. In an easy-to-understand and manage way, we incorporate the best AI technologies, giving you, business owners, the ability to focus on what matters most.

Google App Maker: Dedicated custom applications available on Android

Whatever you do to track online behaviour to your site you could have available in your physical store as well. Imagine all the conversations that your employees have with your clientele, the interactions they engage in. This is a huge potential source of structured data that could be utilised to better target your online audience and drive more business every day. By working on your business process and identifying points of data collection, we can create custom applications for everyone in your company to use collaboratively.

Wordpress

The world’s most used open software for creating/ building your website, with up to a third of all current live websites using this platform. The content management system has broad functionality, themes and complex features but can be tough to understand and with little in-system help, you will be relying on forums and previous experience of others users to solve your problems. We have experience in this system so, even if we are not building the website for you, we can help you get the very most out of your current set up.

Squarespace, Wix & Others

All-In-One website templates are perfect for beginners to get a website live quickly but, unless you have an understanding of the basics, your site can look pedestrian at best. If a potential client visits your website and it looks like a school project, they are not returning. The basic templates are easy to use but if you want to customise your site in any way, that’s where you can run into trouble quickly. We can help make your site look much more on-brand and give you the necessary SEO tools that are often missing from this type of platform.

While we always prefer to deliver a custom-built website for our clients, if you are already using one of these platforms, we can help you get the very most out of them. If you opted for one of these services and you feel limited or constrained,  give us a hola we might be able to help!